Two notes, one ontopic and one slightly off (note, I may be wrong, and evrrhees seems to have much more marketing experience than I)
The 'cheaper' carries a poor connotation - it lends itself to quality rather than expense. To combat this, try to implement some type of 'crown' or 'royalty' (royal purple, perhaps) into the logo. Yes, I know it sounds cheesy, but in various liquor brands , a rebranding of a 'crown' massively increased sales against it's competitor ( I can't remember the names for the life of me, I'm trying google-fu, give me a moment).
For the record, I love your site, it's very well laid out and by far the most 'professional' bitcoin store I know of.
Edit2: Also, olive branches make anything look fancy (
https://i.imgur.com/VxOgg.jpg)