They knew this move was going to get a decent amount of publicity, and they got it.
I mean, look at this LOL. shots fired:

it doesn't come with a private key of a loaded bitcoin address, does it?
Frankford should attach a random private key on each chocolate as a gimmick
they don't even need to load bitcoin into addresses, just generate private key sequentially
then let buyers check the balance on the explorer and steal someone's bitcoin

Haha at first I was like, WOW they really accept bitcoin?? and then I saw this, Oh okay they named a chocolate as bitcoin.. So is it a good side on bitcoin? Bitcoin will be much more like a sweet for kids and all who sees it.
Well, atleast they know there is bitcoin, but as a chocolate.