It's a much harder sell than something like a smartphone. Picking one of them up involves no risk, not much of a learning process and you have nothing to lose and everything to gain.
If you're in the EU banking pretty much does everything you need it to right now. Most people don't care or don't want to know what money really is.
I can see millions more people using BTC in the years to come but maybe they won't actually be aware that they are. People making the switch from largely using their local currency to BTC en masse seems like a stretch to me but what do I know?
I know that most people are oblivious, but the point is, we dont care. Bitcoin doesnt have to be adopted by every single person, it only needs 5-10% of the population, and then we can have our separate economy here.
If the other losers dont want to join the club, whatever, we wont care, but they will lose not us.
I'm not going to start a flame war, but it seems that it is you who should go study, though not sociology but rather psychology, and what people actually think (and feel). An average Joe will stay away from Bitcoin after he even temporarily loses his Bitcoin savings due to a blackout or Internet connection failure. And I don't even mention that 99% of populace will not be quite happy about losing 10-20% of their savings value on a daily basis due to Bitcoin price volatility...
Well the volatility is only temporary, the more people use it the less volatility. Secondly do you think the FOREX markets are a flat line or what?
Every single currency is volatile, however in a EUR/USD market you only see like 300-400 pips movement in a day, because it's so giant,so this really proves that volatility will decrease over time.
Then, average Joe will not lose anything. Dumb people will mostly use online wallets, because they are too stupid to setup an offline cold storage.
So that is just like an online bank account,
it can be insured, and it will have customer support.
I really dont see anything different between the methodology (of course the structure is different) how BTC will be handled, in comparison to ONLINE BANKING.
Then again, I dont think average people care about volatility, they already lose like 5-10% yearly due to inflation, so an average Joe will most likely not care at all.