Are you just judging base on this year price: with the way it went low? Do you also consider high price we experienced in 2017 a rally?
Moreover, It's not as if people buy it as a holiday gift or so, because of the way bitcoin went high in 2017, many people are expecting the same to happen again this year which is not right. I guess it's those looking for a make money that also contributed in splashing the price.
This is indeed unexpected, according to data usually Bitcoin prices always decline at year-end intervals. But now there is a positive change. We are in the right situation to start re-enlivening the market. We will all be part of the revival and later Bitcoin will become a financial system that is recognized by all people in the world.