Thats just my price analysis since the total supply will be 20M+ coins. Promotions should starts after all the services are launched, the market is already moving up due to the released of the online wallet, android app, faucet and paper wallet.
I am more concern about the launch of the exchange because the trading fees can be used to buy pawncoin form the market.
+1 for concerning to exchange and rest of services.
It much better start hype after when we have something real to show rest of cryptoscene. Then price are more real and not only in air.
If services works, then it does not matter what have happened before it. Only thing what we need is somehow keep stable price.