the good point in this is that it is telling people they should be in control of their own keys.
I personally think this is the whole point of the "event" in the first place though. The point isn't to just move coins to wallets for no reason at all, the point is to give awareness to the people to hold their unused funds(coins not being used for trading) on their own wallets(where they have access to the private keys) instead of leaving their funds on the exchanges. I personally don't find it dumb in the slightest at all; even if it gives awareness to only a small number of people, that's still a decent number of people saved that could definitely be hacked in the future if their coins are previously on exchanges.
it certainly doesn't look like, at least not to me.
the sticky oner/bitcoin for example is simply telling people to withdraw their bitcoins from exchanges.
Every January 3rd the Bitcoin community participates in a Proof of Keys celebration by demanding and taking possession of all bitcoins and other cryptocurrency held by trusted third parties on their behalf. You can do this by withdrawing all Bitcoin and other cryptocurrency to wallets where you hold the private keys and perform network consensus for validation.
all i say is that it is one thing to warn and educate people about the risks and downsides of keeping their coins with third parties and not have control over their keys but it is another thing to encourage them to withdraw their coins for no reason with a campaign!