there are a ton of companies in Japan that have been integrating bitcoin in their systems for over a year now. to put simply ever since Japanese government accepted bitcoin as a legal way of payment and also removed all taxes from bitcoin when people use it as a currency, it created a big inventive for ever merchant and big company to start looking into accepting bitcoin. in fact that was one of the biggest reasons for the price rise of 2017.
don't agree with the main reason for the 2017 price rise because of Japanese companies integrating bitcoins into their payment systems
but I do agree that Japan is at the moment an example to the rest of the world of how to
promote bitcoin and make it a legal and common payment system along fiat
Rakuten is a huge step in the same direction