The only real motivation for starting a fork of bitcoin and attempt to create a competing currency is to install creators and/or early adopters of this fork into the same position as bitcoin "early adopters" and Bernanke and Ko. Which is perfectly understandable and even acceptable.
Even better if there were no preferred or beneficial positions. Where the coins were programmed to distribute the fastest at the zenith of adoption, rather than at the start.
But for this to be worthwhile the new currency must ultimately succeed. This is very difficult to make a reality due to disadvantage of being a "jonny come late". Such new currency must be somehow significantly better than bitcoin to have a fighting chance.
Which is why I'm highly unlikely to start it. Ideally, the Bitcoin community will wise up to the risk that somebody will start it later, and pre-emptively eliminate the reason they'd want to do it. Someone who comes later will be a lot more adept at doing than me, and probably won't be a some-"one", and will have a much better chance than me pulling it off.
Basically it is up to free market to decide what's better fiat, bitcoin or casasciuscoin. What I would like to avoid is this new casasciuscoin using bitcoin infrastructure while trying to bootstrap itself off bitcoin. I would consider it as an attack. The code is open source, if someone feels that he has a better idea how to do p2p crypto currency he should be free to fork the code and do it his way, but without parasitising on bitcoin, please.
Can't have it both ways. That's just the nature of open source. Credit Satoshi for that one. The license agreement says it all. There will never be a casascius coin, but my ideas could get adopted into some other coin. If community consensus down the road is overwhelmingly that it needs to be forked, modified bitcoind for everyone will be a drop-in replacement for all merchants and users worldwide. The infrastructure being built every day by merchants for purpose of accepting Bitcoin will work for its successor all the same, if one comes about. Not much anybody can do about that.