I believe I read an older article about this. And yes, blockchains are an innovation to the manufacturing supply chain around the world. We just have to be patient in seeing when the technology will be integrated into company logistics.

first of all something written on some news site is hardly proof of anything until we actually see things like this in action. the media tends to publish all kinds of crap that most of them aren't even real!
secondly, the real question you should be asking is WHY and WHAT is the benefit. the answer is nothing. this system being described here already exists with a database and works perfectly fine, and most importantly is working efficiently. using a blockchain is not going to improve that but instead make it less efficient and more expensive specially if you use a third party platform like ethereum, before the company had to just add a new entry in their database but now it would have to "pay" hefty fees to include the same thing in an inefficient database called ethereum's blockchain!
so i ask again, what is the benefit of this and why would anybody want to do this?

Yes ,We shouldn't believe what the media is posting because we all know that not everything they say is true.
We should wait till they are already working and be used by the public.
But at least if it is true then crypto could attract more investors or user because of this.

interesting enough, if all luxury goods using this technology might benefit the consumers in the future. there are no more fraudulent goods, and certainly no one has been harmed from producers to consumers.

Like many other blockchain related projects this one seems more like another PR move. No one said that the current system is bad and nothing tell us that decentralization is the only solution for that. Many other conpanies use centrelized information for different cunsumer care stuff and everything is grest. Seriously, why the information about come cloths identity should be faked by some hackers? Who da fuck cares about that?

There are several big brands using Blockchain to track data and fight against fraudolent sale of clothes and bags. They started using a chip and now are integrating the blockchain. Unfortunately for end users this only will mean... increase of prices...

Seeing major brands starting using blockchain technologies is beautiful. For sure it will boost the popularity of crypto as a business field overall. While cryptos is perceived more like trading tools, blockchains are slowly making their steps towards diversifying to be more than just instruments for transferring coins. The overall effect of this will be tangible everywhere. Many major shops and markets have started accepting crypto, but with Louis Vuitton and Dior, that's a different case, even more favorable for blockchain enthusiasts.

The idea behind it is not to try to stop counterfeit products but to make it easy to people to verify if they are buying an original product or not

Somebody in the comments on cointelegraph asked the only question we should be asking:


Seriously, why?
Why use a blockchain when the manufacturer is in total control over it?
They just insert data in the blockchain and publish it, so you can check it, this can be done via a traditional database just as well. There is no need to "mine" blocks there is no need to for clients as nobody is going to host this ..for what?


And how can you be sure that the product is real?
Because it has a hash imprinted? That can be copied!
Because it has a chip inserted? That can be taken out an inserted in a cheap copy.

My family works in the meat business, I've seen pig meat with 4 veterinary stamps and twenty pages of proof and signatures that it passed veterinary inspection and was butchered 2 days ago and was greener than grass, good that it was frozen otherwise I wouldn't be here now.



Oh yeah, this is going to be interesting.
Next step, tracking down when you have eaten your yogurt and comparing the data to check if you have purchased gastrointestinal medications two days from the event.

It is good that these companies already took an interest in the blockchain technology. This should help prove that blockchain is not all about just cryptocurrency or blockchain can only be used in cryptocurrency but also helps in different fields.