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Seems to me that there is a tug of war with two concerns. On one hand, we are encouraging people to really use their bitcoin as money by buying things and services they want to own or experience but on the other hand, since bitcoin is expected to make a big bull run we can't blame people if they gonna 'hodl' whatever amount of bitcoin they may have. In other words, are we gonna be spenders or speculators. As for me, I would choose to be a speculator and be spender next. Well, balancing the two is quite a challenge for the whole industry, really.
They are conflicting ideologies, but like I said, there's no right or wrong answer. Neither side should be shaming the other, because what people want to do with their own money is their business. The industry has thrived with people doing exactly what they're doing now, so there's no real immediate problem to solve.
The issue of lack of use should resolve itself eventually as Bitcoin becomes more convenient to spend. People routinely spend for convenience (like how piracy is plummeting because Netflix and Spotify are convenient), and I foresee the same thing happening with Bitcoin. There are several developments on this front, like lightweight Lightning wallets, Bitcoin being accepted for bills payment, etc., so things are only going to get better from here. It's going to happen organically even without some people's holier than thou preachings.