That's kind of neat, seeing something about bitcoin when you weren't expecting to. That did happen to me once when a restaurant's menu had a bitcoin symbol on it under the payment options. I wasn't blown away like you were, nor was there anybody with me at the time, but it said to me that bitcoin is slowly creeping into the mainstream.
That dogecoin race car from a few years back was also pretty neat, even tho it wasn't bitcoin. It did at least make cryptocurrency visible to whoever was watching. Seems like a small thing, but the more symbols of bitcoin that are around, the more curious people will be about what it means, and more visibility should lead to greater adoption.
The problem with Dogecoin is that it can be confused with the actual doge meme the coin is inspired from. Also, the one responsible for that sponsorship, turned out to be a shameful scammer, that got money from people expecting a return of investment in crypto ATMs, and later a couple of failed exchanges.
At least with the football sponsors, one was a Sports betting site, and now an Exchange, that's much more better. Its is nice to have the public imprinted with the
BTC logo, so next time they see it, will feel familiar to it.
