I ordered 1BTC coins right because of giveaway to people who I'm introducing to bitcoins. As I'm not organizing big sessions where I need to give away tens or hundreds coins, I don't care about 1BTC per coin; I appreciate that they come with some security (hologram), they looks nice and presentee knows that this coin have some value. So - no, I'm not a target audience for buying 0.1 coins...
I kind of agree with you. 1 bitcoin is not that much and if the price trend continues, 0.1 bitcoins will become meaningless. Maybe a
scratch off card would be a better redeemable gift. It would probably be cheaper to make and easier to see whether the coins are redeemed or not.
I think that Casascius is tired of making all those coins by hand and wants to get a machine that does all the work
