I don't think bitcoin is a good coin for local people to think of, not everyone could transfer bitcoin with care, and most of daily transaction is very small amout of money
imagine that you buy a $2 cup of coffee and it cost you another $2 to transfer bitcoin, just not really make scene.
so give an understanding of a larger increase in purchases, like smartphones, etc., if it's only $2 then the costs will look scary.
I use the opinion of the stock market to convince them, so the transaction applies in a medium way, and not for payment of daily needs, at least at this time it is not possible.