True, media can do wonders!

However, its the early adopters and long term players that make the killing when the prices skyrocket. (Remember the Bitcoin Story, and now LTC as well)
By Q2 end or Q3 the ASIC will hit the market, and Scrypt difficulty will skyrocket

, and miners with low KH/s will jump to other coins that are more profitable than LTC/Similar Coins. Most miners may point their rigs to Rupaya Coin.
So its the best time to mine, as the difficulty is still lower and you can mine using CPU.
Regards
Mining Master