I was thinking more like a scenario where someone attempts to attack the whole network... as opposed to double spends. If someone scams me, I am just one guy, not quite the whole network, and I would have some idea of who did it (if they had me mail them coins).
If you have 51% of network power you have 100% control over double spends. The single example involving you was just that an example. The double spends wouldn't be a single event. With 51% network control they would be never ending Actually the most disruptive attack would be to pulse the network with waves of double spends between periods of "normal" economic activity. The attacker spends "normally" while simultaneously building attack chain in private. Attacker publishes "attack chain", watches reversals and regains funds. Attacker waits, possibly even black-flag operators to encourage confidence in network (it was a one time thing, all we need is more hashing power, I still trust Bitcoin, etc). Then attacker begins the cycle again.
If the intent of the attack is to disrupt the network then there will be no product to trace. Put a "win a free coin, free PS3, free giftcard, free silver" contest online and collect addresses of winners/patsies. Create orders with merchants sending products to winners. Reverse those transactions and there is no trail to the attacker just thousands of clueless & innocent winners.
BTW I believe a 51% attack is very unlikely. If Bitcoin remains small nobody will care enough to spend the ~$20M to destroy it. If Bitcoin becomes popular the cost will rise with transaction volumes*. At Paypal level volumes and average fee of 0.1% it would require roughly $500M to destroy Bitcoin. At VISA level transaction volumes it would require $20B to mount a 51% attack. While attackers could "cheat" and use ASICS if Bitcoin becomes successful enough to warrant ASIC research for attackers ... it will warrant ASIC research for honest miners too. So please don't take this as believing a 51% attack is probable just pointing out you are incorrect in thinking the damage and scope would be contained.
* This requires a more realistic transaction fee system. The current fee system is unsustainable and won't be able to protect the network. IIRC the developers have indicated they intent to push for transaction fee changes so I don't think this is an issue.