Not exactly an earth shattering insight.
Overstock were keeping some of their income in BTC. Protonmail have kept all of the BTC they've received uncoverted. Plenty of other places won't have a choice. Every expense to put whatever in front of you is costed in fiat with their tiny margin on top.
I pay for plenty of things with it too. What they do with it is up to them.
No matter how much you want to convince yourself of something, REALITY and TRUTH are the only things that matter... The fact that you WANT to believe something to the point of ignoring reality is pure stupidity on your part.
1. OVERSTOCK does NOT, NOT, NOT price anything in Bitcoin. Weather they choose to keep some of their income invested in bitcoin has nothing to do with how they price things, and pay their bills, which is in US DOLLARS.
2. You may pay for some items in bitcoin, but it is PRICED in US Dollars, and the merchant is simply converting the bitcoin for you. No merchant is PRICING, and PAYING for his stock in Bitcoin.
This is grade school level stuff here, merchants are simply going to the expense and doing the work to convert your Bitcoin into US DOLLARS in order to get your business. Having to do this conversion from BitCoin to US Dollars is NOT easier, NOT cheaper, and NOT the more efficient way of transacting that bitcoin was promised to provide.... WISE UP.
Hard Facts