Not your keys, not your coins.
True and false at the same time. Having complete control over your private keys does not mean that you will not lose that control at any time, what has happened to many and is still happening today, and there is no doubt that it will continue in the future.
Personally, I'm not surprised at those who lost their private keys at a time when BTC could be mined with a regular computer, or you could buy 500 BTC for a few bucks, or get 5 BTC on a single claim on faucets. They can say,
"easy come, easy go" given that they have invested very little value in order to get into Bitcoin, but they may be sorry that they did not recognize the potential behind the technology, because in that case they would have completely different treatment of their private keys, wallet files and passwords.
I never lost access to my coins, and I always try to improve my chances that this never happens, and to point out to others that they must pay close attention to the way they treat their investment.