Part of the link also reported that the fake site uses Google search engine to advertise;
As if the two websites' exceedingly similar names and appearance weren't obvious, the Privnotes clone added ads in Google Search to have their result outrank the "organic" results.
That means any time a user would search for "privnote(s)" Google would show the (fake) Privnotes.com ad first, as shown below.
You should
not trust Google search engines and their results, it seems they do the minimum to check for the authenticity of the sites they promote on their results pages. With a high enough bid and fake traffic any site can get to the top of their list, including fake ones.
Do not also send your private keys on any online platform, there is no reason at all to send your private keys to someone over the internet. If you wish to transfer the balance of an address, let the other party create a new address and you send the funds to them.
Also check more than the first few digits when copying and pasting an address to ensure it wasn't changed by a malicious site or clipboard hijacker.