Microstrategy recently released their annual 10-K report and unsurprisingly Bitcoin appeared in it a couple of times. They shared their acquisition strategy, risks, corporate strategies, Bitcoin overview etc. Link to download the full PDF -
https://www.microstrategy.com/content/dam/website-assets/collateral/financial-documents/financial-document-archive/Form-10-K_01-12-2021.pdf(Tl;dr) Overview:
We view our bitcoin holdings as long-term holdings and we do not plan to engage in regular trading of bitcoin or to
hedge or otherwise enter into derivative contracts with respect to our bitcoin holdings, though we may sell bitcoins in
future periods as needed to generate cash for treasury management and other general corporate purposes. We have not
targeted any specific amount of bitcoin holdings, and we will continue to monitor market conditions in determining
whether to conduct debt or equity financings to purchase additional bitcoin.
As of February 8, 2021, we held approximately 71,079 bitcoin that were acquired at an aggregate purchase price of
$1.145 billion and an average purchase price of approximately $16,109 per bitcoin, inclusive of fees and expenses.
With a purchase price of $16,109, microstrategy is up about 300% in their Bitcoin holdings at current exchange rate. That figure is however insignificant as the company does not plan to sell or trade, but instead hold for the long term, while acquiring more if possible.
Significantly, Bitcoin was included in their business overview as one of their two main strategies:
Business Overview
MicroStrategy pursues two corporate strategies in the operation of its business. One strategy is to grow our enterprise
analytics software business and the other strategy is to acquire and hold bitcoin.
...
We believe that our bitcoin strategy is complementary to our analytics software and services business, as we believe
that our bitcoin and related activities in support of the bitcoin network enhance awareness of our brand and can provide
opportunities to secure new customers for our analytics offerings. We are also exploring opportunities to apply bitcoin
related technologies such as blockchain analytics into our software offerings.
They also shared the risks associated with holding Bitcoin:
Fluctuations in the price of bitcoin may significantly influence the market price of our class A common stock.
Our historical financial statements do not reflect the potential variability in earnings that we may experience in the
future relating to bitcoin holdings.
Changes in securities regulation may adversely impact the market price of our class A common stock.
Our bitcoin holdings could subject us to regulatory scrutiny.
Due to the unregulated nature and lack of transparency surrounding the operations of many bitcoin trading
venues, they may experience fraud, security failures or operational problems, which may adversely affect the value
of our bitcoin.
The price of bitcoin may be influenced by regulatory, commercial, and technical factors that are highly uncertain.
The concentration of our bitcoin holdings enhances the risks inherent in our bitcoin acquisition strategy.
Our bitcoin holdings are less liquid than our existing cash and cash equivalents and may not be able to serve as a
source of liquidity for us to the same extent as cash and cash equivalents.
If we or our third-party service providers experience a security breach or cyberattack and unauthorized parties
obtain access to our bitcoin, we may lose some or all of our bitcoin and our financial condition and results of
operations could be materially adversely affected.
The loss or destruction of a private key required to access our bitcoin may be irreversible. If we are unable to access
our private keys or if we experience a cyberattack or other data loss relating to our bitcoin, our financial condition
and results of operations could be materially adversely affected.
Regulatory change reclassifying bitcoin as a security could lead to our classification as an investment company
under the Investment Company Act of 1940 and could adversely affect the market price of bitcoin and the market
price of our class A common stock.