The fact is that, there are more to be coming in the future, we never know how this could go but I'm pretty sure it will go a long way more than expected.
I have seen similar thing like this in English premier league, sportbets.io having partnership with Watford United where gamblers plays sportbets with bitcoin, also bitcoin logo is shown at the right hand side of their Jersey. Although this was 2019 news but still had more effects on the masses.


Bitcoin Confirmed As New Sleeve Partner of Watford FC.

Even with no supporters in stadiums football matches across so many countries are being broadcast live and many are catching up with the highlights on youtube and other services so advertising crypto related banners will bring rewards on multiple fronts. Slowly crypto is becoming more and more mainstream and advertising in football stadiums is just a fantastic way to get the word out there for btcturk.com, just talking about it in a thread here clearly shows their advertising had the desired effect.

Agreed to everything you said and btc is making fortunes for those investors who invested in it this year and the party has just started. I see that is why btc is showing us some moves since few weeks, as the mainstream media is catching up with the popularity of crypto and adding it to their lists while showing some onboard action through those advertisements on the digital banners as well as on tees of some famous players.

Wow. That's another nice promotion of Bitcoin in a big event attended by thousands of people. But isn't BtcTurk a name which a lot of the people in the audience are probably not familiar of? I mean, they might only disregard it because it doesn't ring a bell in them. Isn't it more catchy if they just put Bitcoin in there rather than BtcTurk? If the OP is confused at first if it has anything to do with Bitcoin, it must also be true to the audience watching the game.

The company is promoting its brand name.

If they will put just Bitcoin there, it will also give way for other companies to be known as while people will search for bitcoin, there will be lots of exchanges people will encounter.

Btcturk is also based in Turkey so it's a great promotion to put their ads in a Turkey football match.

Ahh i see, That was an Good point never expect that before, So far i understand basically it was effective for brand awareness i suppose? And since Football was the most favorite sport in the world it was effective too, Now i understand why it's crucial haha. For other sport i suppose there are already some ads too but not really much, You can see below.



Looking forward for another Crypto-Related ads on mainstream media especially on some sport Match!

Damn,this type of advertising is not targeted at all.
Do they think that the majority of football fans know anything about Bitcoin,blockchain,wallets,crypto exchange platforms,etc.?
I respect any business,that has the balls to advertise on TV or on billboards,but I don't think that such advertising will raise awareness or educate people about Bitcoin and crypto trading.
The "average Joe" would simply see the logo of BtcTurk,say to himself "I don't care about this BS" and he will just continue watching the game.

It's targeted marketing. %90 of Turkish men watch football, it's the main sports here. Nationalism is high, that's why they sponsor to national team rather than Beşiktaş, Fenerbahçe or Galatasaray (That could result a big conflict for other fans).
When you are main sponsor of national team your advertisement is also in billboards, background of interview area etc.
They probably got more money than they spent for this advertisement already. Their daily volume is crazy.

They also have TV commercials 24/7 on big media companies. Whenever you watch TV you either see Btctürk or Paribu (another Bitcoin exchange) commercial. Bitcoin is very popular in Turkey generally. These ads are boosting recognition and have good impact on crypto currency reputation general.

More exposure means more audience, hence more attention from potential investors, this has always been the best way to promote businesses, platforms etc; thereby seeing such about Bitcoin means more people will ask questions, those who don't know much about it will make their findings thus attention will be seen sooner than later. This also shows that, people and platforms are now understanding that Bitcoin has a very big role to play in the near future, hence trying their best to tap into what it offers in any way possible as well as promoting it to the world in any way deem necessary.
Therefore, I believe that this platform advertising Bitcoin in a football match, aims to create awareness as well as raising questions in the minds of people, at first more people might not pay attention but with more advertising, the right questions will be asked.