When I see articles like this, when some very rich person invests huge amount of money on something or buys something, and makes announcement of that, first think that came to my mind is "it's a trap!". Why would someone announce that he spends a lot? Sometimes this persons is in bad financial situation and with such move he just want to get attention to something and sell something for a good price.
Something like buying the rumor and selling the news?
For me this isn't a kind of trap, this somehow shows support on Bitcoin, which can help spread the word about Bitcoin so people might be convinced how serious and profitable Bitcoin can be in the long term.
But you could also be right. This Billionaire is now considered as one of the whale, 10% of his liquid portfolio is a huge amount for a Billionaire. So, this could also mean a price manipulation.