Business choose names for theirs products that best identify with their consumer base. Since crypto mining's main consumer base is youngish men of the Millennial generation, it only makes sense to name products with strong names that the consumer base can recognize and identify with. Not saying the products are named after Marvel characters, but the names such as war machine or the fury automatically bring a Vision of power and speed to Gaw's customers. Furthermore projects such as "prime" bring to mind something of a "transformers" quality, ever changing, always evolving, while simultaniously putting Gaw's rivals on notice and change the mining World for the better.
If this holds true. I'm in the wrong place...
