When the mainstream corporates are showing interest and hoarding big amount of bitcoins, why should the mainstream media be left out!! Even though it doesn't really hold a lot of significance to us, it may give some visibility to the money hungry traders who always look for some opportunities in any markets! Probably more short term liquidity it will offer, that's it!

They always catch the news of bitcoin, bulls or bears, they'll put it into their news no matter what season it is. The only good thing that these media shows is exposure for bitcoin. No other than that.

You should expect nothing less since the wall street journal talks more about money, top earners etc.. Bitcoin is rising beyond it's benchmark and media pages would surely advertise it.