In my country also many who do not know bitcoin. But I still explain as best I can. They mostly still don't trust bitcoin and blockchain technology. I'm sure there are still many who are not familiar with bitcoin. I also believe that one day bitcoin will be more accepted and more popular.
If you want people to listen to you then change the way you present or say something if it didn't work in the start.
"How you say something matters more than what you say" that's human psychology.
I wouldn't go into details because it's very easy to exploit people if you pull their right strings, everyone can be exploited including me (which I wouldn't recommend and is morally wrong)
Tell those people - Future is cashless, You don't need to rely on Bank's network to make a bitcoin transaction, You don't need a bank to store Bitcoin, Bitcoins are stored on your computer or ledger wallet ~~Explains ledger wallet~~
Tell them honestly how volatile the bitcoin marketplace is if they're here to make a quick buck after being new then they'll most likely be a victim of a Ponzi or lose their money trading on 10x leverage on the trading exchange because it's tempting to trade bitcoin and people who're new into this space most of the time are victims of Hype.