Dont know on why they do have that impression on becoming a NFT company which is pretty obvious that they are just integrating NFT trend on their casino? which is indeed the first and thats why they do really get that
much attention and popularity not only they are the first but also the utility and benefits is really something that would really interest you in as a gambler which you couldnt really able to ignore.
As we can see with other casinos which is starting to adopt NFT aspects too just because they have seen that it is really  that possible and attainable.

I am surprised as why people are worried that Rollbit's main focus could change from a gambling site to an NFT site. Just Remember that Rollbit is the gambling site and will remain the same. However, NFT is just a part of it and these days they are focusing on marketing the NFT integration on their site. If you are an NFT lover you can buy and bet NFTs here https://rollbit.com/nft/marketplace otherwise you can keep on playing casino and sport betting at Rollbit.com

People are noticing that Rollbit is quite focus on these NFTs, the reason why they think it seems the site is transitioning to an NFT company.

But if you're someone following their updates and playing on their site, you will understand that its part of their plan to offer something new to their gamblers. This is the reason why the launching of these NFTs (both v1 and v2) are successful. Because the gamblers are seeing it as a new opportunity to maximize their earnings while they gamble on Rollbit.

Rollbit just revamped their rewards a few days ago. They have huge rakeback, which is really huge by the way not just saying that its really biggest I have ever seen. They have lossback, they have level up bonuses, they are really going all out with it. It is not really something I have seen too much from a casino, they are basically making money from the VIP status thing.

You do not have to wager millions to reach this, I believe it is not really that much of a big deal to reach, and everyone can do it. They have shared it on their blog and you could read to see what they have done so far. https://blog.rollbit.com/revamped-rollbit-rewards/ check this out.

The one time loyalty bonus is not going to be $10,000 though. Its based off your overall loss on Rollbit so they are not going to give you 10k if you only lose like 2k overall your wager in Rollbit. There is no detail regarding this but probably like max of 25% of your overall loss in Rollbit with 10k as its max bonus ( Im speculating on this and its not official information )

Yes that is what i have been emphasizing that if rollbit is giving all the features like NFT, sports betting along with the  traditional gambling games then it is good for the users playing at Rollbit. They don't have to swtich platforms for NFTs buting Selling when rollbit have a seprate dedicated section for this purpose.
Also the more the features gambling site have, more people are attracted towards it.

They have added more features to provide the gamblers vide variety of experience and give them exposure to new fields.Firstly they came as crypto gambling casino and then later on with the trends they integrated NFT feature and was first one to do so with extra benefits to holders on each bets they placed.Now sportsbook addition is being liked by many and they are doing well for the community and developing new things for them.So the retention rate must be high for them according to me.

As a business then you would be finding out several or lots of ways for you to make something new which cant be seen on the recent or current market and that would be a never ending kind of
thing for you to seek off and Rollbit had done on be the first on a casino integrated or make use of NFT hype or trend into their casino which ended up to be positive as we can see basing up on the demand and interest.This would be a never ending kind of search of things which do really make players retain on playing on the site for a very long time.

If they move away from NFT one day and pick another thing then I will agree with you. Right now NFT and metaverse and all those play to earn stuff are the hype, so if one place is focusing mainly on that, it makes sense because everyone is just focused on that. But at the same time, I have to say that they would need to move away from it eventually, either to go with another hyped thing of that period, or to go with something totally different even if its not hyped, or just be a regular casino that does casino stuff. But if they keep this NFT stuff going on for a year, then I have to say they will be officially considered an NFT place and not a casino for me.

You're right, if you have a business its normal to think of what you can do to attract people.

Nowadays many casinos are existing, but if you're just a typical casino then your business might be overshadow of those casinos who are good in marketing their site.

Hence they need to become competitive by offering something new to be notice and be on top just like Rollbit.