Again, thanks to NFT's.
Business in art industry are opening up different option of payments now because of that. Bitcoin is the first choice to also have free advertisement in crypto news. 
We might see more of this kind of news where business owners are looking on how to connect with NFT then with how it's done.
It's not just social media which helped introduce Bitcoin now but the new way of selling their art is also helping. Indeed a good news.

I remember buying some cheap beats from Beatport way back 2015 for a project that never came into fruition. I'm surprised that even with the rise of Soundcloud, YouTube, and other online stores for music they are still around and still doing business. IMO, they aren't really that big, but it's enough of an initiative to gain the attention of other similar online services to try and accept bitcoin. This may not be one of those integration that could really turn the tides, but at the least we gained one new service that accepts bitcoin as-is.

As for the NFT, I don't really care much about those things but apparently they are the thing that most people are eyeing right now.

Good sign that adoption is a real thing and not just any imagined thing, people and companies recognizing the benefits and utility of bitcoin is pretty much an indicator that the market is ready for new heights and we will see more out of it because people and companies will continue adopting it to the point that everyone has already habe it.

Tesla initially had a good impact on the development of bitcoin because it had adopted bitcoin as a means of payment to buy its products. But Tesla's decision to stop accepting Bitcoin was a decision that made Bitcoin slowly crash, but it doesn't affect him anymore for now.

Apart from tesla and the music store mentioned by the OP, maybe later there will be more adoption by other big companies. this is the best opportunity for bitcoin to grow and be increasingly recognized by the world.

This is probably because this company sells its services online. Listed bitcoins from any country, get a musical composition. Everything is fast and without any problems with translations.

^ I hope this news will not become worst in the future just like what happened to the Tesla company. There are big risks on those big institutional investors that adopted BTC or accepting BTC, because anytime when they like to sell as they want, it always has an impact on the market. It could be we consider them a whale that can someday manipulate the price, we have done used by Elon Musk so I hope in the next generation people will learn from those mistakes and avoid not happen again. Nevertheless, we still are thankful for this news, and probably our fears will not happen in the future.