I would assume that Brady has invested on bitcoin way back, this kind of high level athletes hires financial advisors and fund managers to manage their wealth. So maybe one of his financial advisors could have told him and assists Tom in acquiring bitcoin or any other crypto currencies.

This athletes has so much money that they really need to have a diversified portfolio. And since bitcoin is one of the best or not the best right now (with big risk), he might have been playing in the market already.

Edit: Another high profile athlete Giannis Antetokounmpo when asked what he do for a living, his answer: Bitcoin.

https://www.youtube.com/watch?v=ubbXedp6cwM

Brady has probably owned some BTC. Otherwise, why would he even join the laser eyes on Twitter? The rumors must have some truth in them.

Brady may be a newcomer but he's developing quite fast. News has it that "he will be launching an NFT platform, Autograph, which will allow celebrities to create and list digital collectibles."^[1]

I guess he's already dove deep in cryptocurrency. But he's not alone in his field. The Carolina Panthers', Russell Okung, has also made public his support and investment in Bitcoin. Also, NFL's New York Giants has made a cryptocurrency partnership with Grayscale Investments.

[1] https://www.forbes.com/sites/nicholasgans/2021/05/10/nlf-superstar-tom-brady-adds-laser-eyes-in-support-of-bitcoin/?sh=3b827ded171d

2017 is being repeated (to some extent) with a new scam called INCFOT. They just changed the name and some details about the token they create but the concept is still the same, create a useless token, link it to something semi interesting to get people to buy that garbage, make a huge profit!
People aren't blind, they see this scam and they want in if they can. Doesn't matter if they are celebrities or regular people. If they can make millions out of thin air they would jump at the opportunity. Talk about tulip mania!

Pumps need to exist before we have dumps and dumps must exist before we have pumps.

Laser eyes can be considered as signals for both pumps and dumps. I am a BTC bull and I think $100k is very possible for it. I even believe that BTC will have higher price than $100k.

Celebs and influential people will get attention from the crowd with their tweets and the crowd will react with their tweets. Depend on how they catch the meaning of tweets and their feelings (panic, greed), they will response differently as FOMO or panic sell.

I guess Bitcoin has proven to be the next big investment option for every one irrespective of their carrier so I believe Tom Brady is definitely tell us that he is jumping into the crypto arena too whether it is direct Bitcoin Investment or whether it is NFT, crypto is where you want to be going Forward.   

If Tom Brady had bought Bitcoin and believes in Bitcoin,then that's great,but he never mentioned anything about Bitcoin or buying BTC in his social media profiles.
I guess that he's joining the meme and trying to get attention to some shitty NFT,that he will try to sell,which is just,meh...
I don't really believe that people like Tom Brady will push Bitcoin adoption to another level.His fans aren't interested in finance and crypto trading.

It could be that Tom Brady is just following trend but seeing he's replying a to a tweet mention that he's currently loading up some bitcoin its kind of obvious that he is holding some bitcoin but just didn't disclose to the public because he has the right to now announce it in public anyway.
But this laser eye trend to push btc to 100k really trending though, even some people that I've known for long never really touch cryptocurrency also following this trend and ofcourse having no idea that it is a crypto trend.

I probably wouldn't go as far as calling it a "scam". They're most probably aware that they're just paying for useless jpg's and png's. It's a lot more of a useless, overpriced cash grab than a scam. On the bright side, at the very least artists are making some money. The art is a industry is a pretty hard industry to break into and make money.

^ Probably yes!
From the previous 24 hours, this was almost the news I see on my newsfeed. I could not imagine an NFL Superstar supporting BTC and actually involved and committed. This might boost the hype just in case Tom Brady decided to totally admit that he is into BTC.
It was actually because of Yano Witz’s tweet stating that Tom Brady is loading in Bitcoin and tried to make a vote to the public by retweeting his tweet.
It was then noticed by the goat then after few hours, boom. Profile pic changed and people went crazy! That was an amazing display! I was highly entertained I can tell.

Interesting, celebrities are starting to talk more about Bitcoin lately more than usual, some kind of a chain reaction has happened here a few months ago.
I've just read another thread in Bitcoin Discussion telling that Mark Zuckerberg named his GOAT "bitcoin", probably just a coincidence..
But what if not, wouldn't that be hilarious? Public figures making fun of each other out in the open like that.