1. Would you store it in a savings wallet to earn interest.
2. Would you leave it and watch it hopefully rise.
3. Would you sell it.
4. Would you trade it for another Cryptocurrency.
5. Would you buy more Bitcoin.
6. Would you do something else with it.
So $10M worth of Bitcoin you do have? Okay that's a dream come true if that's the case

1. Store 50% of it so that's 5M worth of Bitcoin which is intended for HODL
2. 50% would do and the rest for other alts and could be traded of.
3. 10% would be sold for physical business
4.Of course, seeking for another altcoin involvement and trade with it.
5. I do have the money, all you need is to compound profits
6. Be aware and be wise on spending and make it grow rather than putting it to waste.