I would think that Amazon with it's big data know stuff.
Stuff like how many gift cards are sold through Bitrefill BitPay Coingate Bidali and can figure out if it's worth it for them to accept BTC and other cryptos as payment.
They would also know stuff like how long between when the card is bought and entered into their system and spent.
And all the other important information about that like cost of BTC crypto at time of card purchase vs time spent. etc....

-Dave

I think it will happen soon. Amazon, Ebay and most of the ecommerce companies need to adapt to the new times. When I visit these sites I can realize that even the design of their pages need a touch-up, it shows that the years have passed.
Amazon's job position exists and is a latent need for the company.
Amazon is a giant that innovated in its time, now it is in its best moment to give way to bitcoin and cryptocurrencies and we are still not talking about the NFT and Play to Earn market that are dazzling many.

I strongly believe that it is only matter of time before they announce about crypto acceptance in their payment system, Amazon in particular. Maybe even before the year ends there might be some kind of development here even if they denied it for the moment. If they see other merchants accepting crypto, they may consider it soon.

There are several reasons why large companies do not use Bitcoin as a medium of exchange. The main reason they do not accept Bitcoin is because of the government's ban on Bitcoin and the fact that it is considered illegal in almost every country. Moreover, due to the volatile price of bitcoin, the government, as well as well-known companies, are reluctant to transact through it. Tesla and some other companies decided to accept Bitcoin but later canceled it for various reasons, which made other medium and small companies fearful of making a decision. The big companies in different countries are not able to accept Bitcoin even if they want to in order to show their commitment to the government of the country.

Also makes you wonder if the fact that there are all these places to get gift cards with BTC is part of the reason they are slow to adopt it.
When bitrefill buys a gift card from Amazon they pay X for it and Amazon then has the local fiat and you have a gift card that can sit there for a while till you spend it. But Amazon has the money.

2 points:
#1: Now if they take BTC they don't get $95 up front for a $100 gift card that can sit there unused for months.
If they DO take BTC they get $40 for the $40 drive I just bought today and not one cent more, till I spend more.

#2: People with gift cards DO tend to spend more because it is "just sitting there" so instead of just getting the $40 drive I get the $6 cable "just in case" and the $8 pack of socks since I'm on their site anyway.

So for them, at least in the short term, is it better to let bitrefill and the others do the work of taking crypto for them?

Just a breakfast thought.

-Dave

- As for our selves, crypto users can be rampant everywhere when this is the world we see all the time but Amazon has a different basis for defining things, that means they have employees who survey users' need to pay in crypto and survey numbers are rarely made public but in my opinion, not too many comments or requests for support, such results allow Amazon to stop human resources for this issue. Adding payments with crypto is a problem that requires Amazon to account for a lot of costs, not available to all users, many other strategies worth considering than crypto

I don't think that there is something that is holding them back from adopting Bitcoin. They just seem indecisive about what to do. Not all of the companies trust Bitcoin and believe in it in the end. But I've heard some rumours about Amazon's getting ready to make a statement that they would start accepting Bitcoin soon.

Bitcoin usage is slowly increasing with time. Maybe both Amazon and eBay are waiting for the right time to get into the acceptance of bitcoin into their business. Volatility will be considered only if they are into holding of bitcoin. As of now Bitcoin is into the early days of mainstream adoption. Even if Amazon and eBay starts accepting bitcoin, maybe a small number of users will start using it for their needs.

Those are big companies that are popular worldwide. and very successful and very often used. It seems that the reason you said is true because, volatility or lack or regulations because they are big company and must be regulated under government regulations. and do not know whether they want to risk their assets or not . but I believe there comes a time when it happens.