The usefulness of this may not exactly be in Bitcoin as an insurance in education, as most if not all of the Bitcoin would be converted to fiat. It's more in the exposure and legitimacy it gives it. Despite how popular Bitcoin is alot of people still think it is a scam or do not know about it, programs like this would dispell that thought and would also encourage students to research on Bitcoin, how to store it, how to receive and send it etcetera.
I saw even before there someone used BTC as a pension plan, it is quite risky but probably these people have seen the future that could be BTC will become the most expensive digital currency in the world.
Bitcoin is a futuristic technology and should grow overtime, but no one has actually seen the future, and every one should apply risk management when holding Bitcoin for its speculative value.