Lot of businesses already do this through payment gateways (Bitpay
https://bitpay.com/, Coinbase Commerce
https://commerce.coinbase.com/ Poof
https://www.poof.io/, Moonpay
https://www.moonpay.com/, Coinpayments
https://coinpayments.net/, and the list keeps going on and on...
Telsa isn't exactly innovating in this space and it's BTC is already widely adopted...