Bear markets are usually slow periods, but they are the best time to jump into bitcoin; Prices are lower, but potential is high. With enough patience and controlled investments, the ROI could be very high.
This also applies to businesses, cooperate firms and banks getting into bitcoin.

I should point out that the Swiss Post is looking to gain more exposure into cryptocurrencies and not Bitcoin in particular and have been into the crypto space for some time now.

Is this the first time Swiss Post is doing something pro Bitcoin though?  As far as I remember, in Switzerland you could do stuff such as purchasing train tickets directly with Bitcoin and this was many years ago.

Great news anyway, since they are expanding services.  Remember there are many other National Posts such as Austria's that are now known for creating stuff like stamps for Cryptocurrency enthusiasts.  Cryptocurrencies are definitely either gaining more attention or they are complying with the inevitable situation of Cryptocurrency market's growth by finding ways to adopt them.

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Regards,
PrivacyG

Bitcoin will get more attention when the price is accelerated. actually bitcoin is something that we know quite well that has influence since it existence. At first countries that Bitcoin is just few if you watch this existence of bitcoin. And secondly bitcoin was been under war through government of different countries. So if some countries starts to embracing bitcoin currently that means Bitcoin price is having the Hope to rise.

Bitcoin is getting more attention from companies because they know the price is going to increase soon, so they want to be prepared for it once this happens. I just think customers' satisfaction and welfare aren't the priority for these companies, rather it's all about their own profit. I say that because customers are being smashed by annoying and ridiculous regulations, while businesses adopting bitcoin don't give any importance to it.

One example of that is crypto.com platform, which doesn't allow users to cashout fiat funds to any banking accounts until users make a deposit on the platform through that same banking account they are trying to withdraw to. Moreover, that account must be attached to their name and ID as well, otherwise it's not possible to transfer money. Consequently, money can't be transfered to anyone and users are restricted to debit card for all daily transactions, what isn't enough to fully replace traditional banking system for real.

i expect at some point, you won't be able to transact bitcoin freely, because regulators will create a kind of whitelist addresses you can deal with and a blacklist containing the forbidden ones... All with connivance of such companies.

Bitcoin has done great numbers in price value, everyone who is not a pessimist would testity and invest into Bitcoin. Top platforms and government institutions are pessimistic about Bitcoin so only few bodies indulge on Bitcoin investment. The little number of institutions like SPO (Swiss Post office) have a better view of what Bitcoin is all about. This will indeed help productivity in the company when bitcoin hits bullish trend. So Bitcoin will keep on getting more adoption despite the winter because the bull market is sure and good investor tap from such repetitive experience.

I particularly cannot understand why they will only start operating in 2024? this time is a long way off considering that bitcoin is already something that is at a very high level of adoption I don't see any point in them waiting for 2024 to start operating, it looks like they want to gain some attention thanks to bitcoin but that they have no intention of offering crypto services but they have come to the public to lie that in 2024 they will operate some crypto related service. I could be wrong but I don't understand why they wait until 2024 to start operating

Rather than a marketing strategy, it is all because of the market trend change. 2024 is targeted for the next bullish season. Maybe for that reason this could've been done. From a cryptocurrency service providers point of view, it is good to go with the market than waiting for such a long term to make the entry.

I think very soon there will be many countries that will pay more attention to bitcoin. even those who previously only dared to pay attention to bitcoin without daring to enter it because it was still high, so today is different. because with prices that are already low enough, people will be much more daring to go in and buy. and this mass increase in bitcoin adoption will certainly have an impact on the demands of a citizen against his country to pay more attention to bitcoin and consider legalizing and legalizing it as a means of payment. even though a country is not interested in bitcoin at first but if its citizens turn out to be demanding otherwise, that is, its citizens are very interested in bitcoin, then the country will definitely rethink the demands of its citizens' interest.

According to wikipedia,


If this is really true, it will get a wide traction from people in Switzerland. Savings, pensions, and real estate means they have clients that belong to old generations who are not fully aware about what is bitcoin. If their adoption gets a good feedback then it will spread a good news to other countries and try to adapt it as well.

For their beginning of operation, are they waiting for the next market cycle because 2024 is where next halving will occur.