Educating someone who is new to bitcoin or not at all can do it in various ways, one of which is with this bitcoin prize.
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What if he is not experienced enough not to lose his private key or seed phrase? Imagine how stressful can it be to lose your present because of not understanding how to deal with it.
As a good friend and care about the gift that will be given, then provide some education that will lead to the correct use as well as some things that are prohibited from doing.
This will provide very useful education for beginners with bitcoin prizes that will be received.
What if he is not planning to invest at the moment? Is there enough places to spend bitcoin directly around? Or has he to exchange them first? Will he be satisfied with an additional difficulty with a present?
One of the goals of giving bitcoin gifts is to invite them to invest in bitcoin, because the prizes are in the form of bitcoins that may be given with a hardware wallet or just a barcode code private key etc.
I'm sure there won't be any difficulties as long as there are clear tutorials for use and education.
What if he would prefer to get a more personal gift? If money is okay as a present for him then okay. But if it will be the first time for money gift may be it is not a good idea.
IMO some small amount of bitcoins can be a little addition to the gift just for curiosity, but main gift usually should be of smth else.
Adding with other prizes is a good idea, so it's not just bitcoin as the main prize.