It's how the media wants to play the game. Of course, during bear markets, the media will sell all its news hard and make money off it. And during the bull runs, they would stay silent as possible because their news wouldn't be bought anyway. It's how they make money, and for sure they are paid to peddle those news hard when the situation aligns to whatever they're reporting. It's a common tactic they've been doing for years way before crypto is around.
Yeah, exactly; no complicated games are involved; it's simple media journalism. Both during bear and bull markets, Bitcoin and cryptocurrencies in general become trending topics that even those who have no clue about them read about. I even caught my father a few months ago reading and commenting about an article about the so-called collapse of Bitcoin, when it reached a low of $18,000. My father is quite old, knows nothing about cryptocurrencies, and hardly does anything more complicated than browse the internet.
Do you see my point? Cryptocurrencies are easily become viral topic, because some people praise them while others hate them, and this is what journalists take advantage of, it's news that anybody would possibly read.