Objective: finding as many improvements as possible to help ubet improve!
User interfaceThe user interface navigates great and it is straight forward to use. It is exactly what you'd want from a web3 sportsbook. Quick to navigate, not too flash or complex, and easy to use. Two pages is all you need to gain full access to what Ubetsports are offering, and that's all you need from a sportsbook that has quick usage capability.
App interfaceSleek, easy to navigate, nice to use. Great job here, I can not fault it!
If I were to give one suggestion, it would be to add a title to the menu & filters section. Right now since they are not labelled, a user sees the menu as a menu, and only realizes that it isn't one until they notice the (unlabelled) filters).
Bet interfaceAnother great job. Welcoming, easy to use, and no room for improvement here.
Deposit & withdrawDepositing is as you'd expect from most common web3 services. Being, you approve your spending limit, and sign your bets from then on. It's quick, seamless and cheap, since it works using the MATIC blockchain. The best part? The tokens never leave your wallet. All the bets that you make are sent as you make them, otherwise, your balance is your wallet balance. Decentralization! Nice work!
Project vision & missionThe vision and mission are something that any web3 viewer will be able to get behind. I believe that the ubetsports team need to grab their vision and mission and OWN IT! Splash it all on the homepage instead of hiding it in a separate "who are we" page. As any good brand builder knows, viewers scroll past the first page and many don't go further than that. The majority either view and leave, or view and join. In-short:
- If you want to convert liquidity providers, the vision needs to go on the homepage. The vision is powerful for this call to action to provide liquidity.
- If you want to convert players, the homepage is doing a good job of that...however the mission can add even more emphasis to bring new players in.
In saying this, all of the information under "who are we" and a lot of the information on the homepage can be merged. There is no point in having two separate pages. Reduce the spacial wastage on the homepage and make this happen. In fact, merging all of the pages is probably a good idea too. Some points to make the former work:
- The FAQ's at the bottom can easily take half of the page instead of the full width. The Testimonials can share the other half.
- "Why Ubet" can be shared with the ubet roadmap, or the "who are ubet users" parts of the who are we page
- Add better accompanying and individual graphics to express the vision and mission and give them their own sections with a sleek full-width and low vertical height section on the homepage.
Don't let this powerful content go to waste!
Healthy sports betting communityAside from the Discord, there is not much that I can say about the sports betting community being healthy. I suppose the marketing is somewhat friendly and not as pushy as other sportsbooks. From this standpoint, I can agree. To go further on this seeming-goal of Ubetsports, maybe adding an internal forum that is a part of the app will enable people to chat. Or, a shoutbox. Promoting a heatlhy culture within either of these on-site functionalities might be a good idea for user retention and create a sports-betting web3 hangout, good for business!
Rewards and promotionsThe discord referral program is great however I believe that the "Tournaments" section could be improved a lot. Adding some tables or real-time tracking and leaderboards could drastically emphasize that players are rewarded for their actions. I'd recommend this as a focus, instead of off-site strategies. I can see this flourishing when more focus is added to making rewards/promos on-site.
Additional suggestions & bugs foundAdding "Add token to wallet" or similar button into app interface.I had to visit the explorer to be able to add the UBCKS token to my wallet. I would suggest to add a button or include this in the web3 functions so that users do not miss adding the token to their wallet/have to explore to add it to their wallet.
Bug: Refresh button does not work on My Bets pageOnce you place a bet, going to the My Bets page does not show the bet instantly, nor does the "refresh" button work. The expected values change, however the bet itself does not show up in the open list.
Make the tournament guide in-platform or direct it to the relevant doc.Personally, I believe that a on-site page should be built to push and promote tournaments. Right now, it just leads to the Get Started page of the docs which shows no information about the tournaments.
Please, don't use google forms for support tickets.You'd be better off adding an email contact form than using google for your support tickets. Either make the ticket system on-site, or make a contact form. Not everyone likes google, I don't believe many web3 users like it. Try to avoid this.
Add an in-site referral system.The discord referral contest is a good social campaign, however it is not a good way to entice affiliates. Affiliates want to earn from their referred players, they want metrics, they want their own unique on-site link. Create a referral system that adds the users' address in the link and a dashboard to track their statistics.
