For such a big company, I'm certain there's a significant impact on the market. It seems like we are now witnessing more significant news related to Bitcoin, and it appears to be gearing up for a new bull run. For us to have an idea on its potential impact on the market, as per... ; Market capitalization of Ferrari (RACE) it's marketcap as of October 2023 is $56.40 Billion. Just imagine the positive impact it will have on adoption.

Plus those rich nocoiners who want to buy a Ferrari won't do, "Buy Bitcoin -> Then buy Ferrari", probably except if Ferrari offered their cars with a good discount if the purchase was made through Bitcoin. For the same price it would be inefficient because why not buy the Ferrari directly with their fiat? It doesn't prove anything from the viewpoint that Bitcoin is making markets more efficient. It's merely "propaganda", merely "puff", "hype" for the people in general.

Although, from a viewpoint of a HODLer, it's very good.

Well, not many people buy Ferrari in general (they sell 10-15k cars per year which is nothing compared to let's say Toyota who sells 10 million) but there's still decent amount of nouveau riche crypto millionaires who like to flex with expensive cars so there will be some interest.


No shit, Sherlock.


I would agree with you if Ferrari accepted it at the peak in 2021 just to ride the hype train, but they accepted it at the entirely different time when bitcoin is far from all time high. Imho, its a good marketing move as crypto millionaires are usually connected with lambos (which I thought is overblown until I visited Dubai) so why not try to get into that market too?


Buddy, people are buying all kind of crazy stuff with bitcoin. Hell, few years ago I bought my father a car with bitcoin money (not Ferrari ofc lol but a decent Nissan) and I am far from rich so you can imagine what those who have millions (and often lack of brain) do with crypto money.

Ehh, it's definitely good news but it'll be a 'meh' event in the grand scheme of things — for both bitcoin and Ferrari. Highly highly likely that the number of customers that will use BTC and not credit/debit will be less than 1% of customers.

That’s a great news to be honest. Now due to bitpay, those who have some savings in the form of Bitcoins can use it to purchase the legendary car Ferrari. But I have a doubt that, as the amount will be big, so they won’t ask for verification etc? Will follow this news to check who are the persons who will spend the Bitcoins to buy these cars. It will be easier for them to implement this in European countries, but for Asian countries it will be really tough.

You think? Sure, not every Bitcoin holder is dreaming about blowing their stash on a shiny new Ferrari. But you can't deny there are definitely some enthusiasts who love spending on extravagant toys. At the same time, it's important to remember that even today, a ton of high-end buys still happen with untraceable cash - for various reasons you know? I was reading that something like 10% of new luxury car sales in America are straight up cash money and  so bitcoin offers more convenience there, letting people bypass the banks as middlemen.


Mask is a well-known manipulator who consistently prioritizes his own interests. He certainly has a track record of making moves that serve his personal agenda.

Their target is to help promote the brand name Bitpay as they would have signed an agreement to make use of their payment network to introduce bitcoin for payment, i also read about the recent one that another car brand which is Honda have also accept the payment for their cars in bitcoin, even though theirs may not be directly through a third party institution, but the joy is in seing how bitcoin is getting more attention and attractive considerations for adoption and if all the well recognized brands and organizations are adopting bitcoin, it will soon be the turn for the governments to also join in making it a legal tender if they haven't.

The lack of enthusiasm is depressing...
Remember the good old days of "When Lambo?' when goat actually bought a Lambo with BTC? 
What do all plan on doing with these coins, keep it till they reach one quadrillion and by that time they're too old deaf, or visually impaired to even drive a car have the seed inscribed on the top of the coffin so you might exchange them to afterlife coins on some cosmic dex?

It's a "A Peer-to-Peer Electronic Cash System" it is supposed to buy things, and Ferrari is selling things, it's like a perfect match!
I'm starting to believe the biggest obstacle right now to mass adoption for it like a true p2p system is the holders themselves!

I do think it's good news and I see more sense for those who can afford it to pay for a Ferrari with Bitcoin than to pay for coffees. As for the difference between Ferrari and Tesla, I would say that whoever can afford the Ferrari is so rich that probably yes he will be inclined to pay for the Ferrari with Bitcoin after a good rise in bull market. A Tesla is more middle class and undoing an investment such as Bitcoin to pay for a liability that depreciates does not make much sense but the Ferrari is upper class, people whose assets generate profits that exceed their level of consumption.


You may have missed this:


This doesn't seem like P2P to me. In addition to the fact that it is obviously a KYC purchase.

If you have 10k Bitcoins, why not spending a few to buy a car like that? How long are you gonna live to say it's not worth it? You should also buy other cars as well, just don't forget to put a young virgin on the front seat with a large golden medal with BTC carved into it and a sun glass with pink stars. Cuban cigar in one hand and a rolex in another hand.

Isn't this the "rich" descriptions depicted in medias? 😉  
The only good thing coming out of buying a ferrari is that such cars are pussy magnets, you just need to ride one car in order to ride dozens of pussies.🤣