It looks like Google is preparing this Bitcoin ETF, in my opinion, and they are not late to the news that will happen with the Bitcoin spot ETF; they know that there will be a rise in the price of Bitcoin in the coming year 2024.

And I also think that this Google owner also has Bitcoin holdings, based on my observation and assessment. A lot of people are now expecting a high Bitcoin price value in the market, and it is not surprising that the big companies are now slowly turning their attention to Bitcoin.

That's what ETFs are - a centralized shit, and yes, you can say shit in here. I've never had posts containing mildly vulgar words like shit or ass removed. Even little kids use these words these days.
Anyway, some people need this centralized shit to be able to invest due to their company's policies, which is we shouldn't say no to centralization that wants to enter the market fair and square. If a bitcoiner wants centralized services, he should be able to choose. Some people will say that it's against Satoshi's vision, but we aren't obliged to follow his vision. It's not a cult of Satoshi. If you bought bitcoin on the free market, you can do whatever you choose with it. If you want to "destroy" it, you can. If you want to give it away, you can. If you want to buy an IOU signed by BlackRock or Fidelity, next year you'll be able to. 
Google is a business, they can't say no to money and BlackRock is money.

I think it is as centralized as it gets and yet some people trust that a lot more. If you are a company with 150 billion in investments (not your money, that's what people gave you to invest) then you are going to not use binance or coinbase to buy bitcoin.

But, you would be willing to buy some blackrock Bitcoin ETF to make sure that you are protected. Obviously that's not what anyone really wants, obviously they would not prefer if someone else holds their bitcoin, they would love to hold their own coins but the risk that comes with it is huge. If you own your own bitcoins and you end up losing it all, then it's your problem, but if blackrock holds your coins and they lose it, then you share the problem with them.

Well, that's also true, they are a 'for profit business' after all, not a non-profit, so from that point of view opening channel for Crypto business that is still emerging nowadays to use their platform, will significantly surging their profits. Also in that sense, there is a possibility that Google will back to ban crypto ads when the market is bad, they have done this before I think.

This is all set to embrace decentralized currency. I wonder however if this is how the new world order takes shape?
It's good to see other web companies accept the existence of BTC and cryptocurrencies and are upgrading their softwares and apps to accommodate the BTC ETF soon to be launched.