Yes, the main reason why people continue to invest even in ATH is due to FOMO, and they also believe that the price would continue to increase.
But nobody knows how high it could reach and how the price would move, it could continue to go up or it could go down and have a price correction.

Some people didn't want to miss the train while some people know what they're doing, as simple as that.

For me, there are no coins that better than Bitcoin, that's why I keep invest in Bitcoin and hold it.

Investing is for long term purpose, if you're looking to make profit when Bitcoin reach to this level, that's not an investment because you're looking for short term profit.

I will say many people definitely look at the return on investment of bitcoin am that’s why it is having such number of adopters or investors, but it’s not the main purpose as there are others that have invested into bitcoin for the future just because they don’t want to save in a currency that devalues later in future. This is the reason why many people have looked towards the bitcoin for retirement savings other than fiat which is considered less volatile.


This is because many people think with bitcoin mining not ending soon its potential to increase is still very high. Yes you can relate the current pump to ETF but the pre halving period also plays its own role as many wants to have it lots before halving comes

I’m not adding more Bitcoin on my holdings but what motivates me to still hold my Bitcoin investments is due to the upcoming Bitcoin halving that always incorporates with massive price growth based on the history of all Halving happened in the past.

Bitcoin price cycle never been broken ever since and with the approval of ETF, there’s no stopping anymore for Bitcoin growth unless something major bad news occur which unlikely to happened now. To make it simple, I’m still holding because I’m positive that Bitcoin price will at least x2 the previous ATH because that’s what always happen.

I am optimistic that bitcoin price will continue to surge high and will break its last ATH in the next couple of days, that’s why I never stopped from doing DCA as much as possible. I don’t care anymore even if the current price is too high to buy, because I’m not here just to buy and sell immediately but will definitely buy and hold bitcoin for long term, as it also serves as my retirement funds in the future.

However, majority still falls on FOMO these days. Probably they have missed the previous ATH for bitcoin and don’t want to repeat the same mistake again, so they end up riding with the FUD and FOMO.

For me, it's just reaching new ATH, and having that in mind, it can reach even higher. A lot of people are now getting back and hearing about Bitcoin and maybe some untapped money can go into it and then it could be traded a lot more now and more and more institutions might buy it as well and add it to their portfolio, you'll never know.

Personally, I just know that it costs more than the current ATH, that's why I would still buy it.

Historical trend?
We have seen everytime Bitcoin breaks the last all time high, it don't only break the last record but rises much further to create another record. Bitcoin last time breaking the ATH around 30K rose to a high nearing 69K, thats more than double of the last ATH.
Similarly as now Bitcoin has beaten the last ATH of 69k, we could expect it to reach 135K. It's not a full proof analysis but we can easily predict Bitcoin to be at least 95k or something as 100k could be a large psychological barrier. Stii, it's wiser to keep on taking your profit.

You guys should just stop the hype of the ETF of a thing, it has helped during the rumour time of last year till now, but where is it helping again in terms of implementation? Bitcoin has always been accessible by everyone, so the demand and supply of the cryptocurrency happening without the much involvement of the ETF. It is all about everybody and every means of injecting and removing money now (demand/supply and market sentiment which is strongly bullish). The ETF is never the one causing all this but the mood of Bitcoin's halving tradition that brought about the FOMO in its pre-halving season.

To me, it is happening this way and early enough because people have read enough about Bitcoin and do not want to miss out, so what they could have waited for during the post-halving period is being done before the halving. The psychology of people towards the market can be so funny, and the psychology of the market toward the behaviour of people can be funnier which is what is causing what we see now. More would happen, but at this level, I can't invest directly in Bitcoin but continue to trade in on the futures market as usual. I can't possibly make much when committing my money to it in my wallet account.

The ATH has been hit already and I appreciate those who had the good foresight that it would sell on hitting that level. That was what the coin did and had moved over $4,000 after reaching the level, and it dumped so fast as well. All I can say is that a lot of pending orders were at that level because we all know that it would sell a bit to retrace, before going higher again to even hit it again and break it.

I don't think anyone would have a different reason other than the fact that investments can still produce profits because the price is around the previous all-time high but we expect it to create a new and higher all-time price, preferably near $100k or maybe above it. Now that the market has already touched the previous all-time high, we surely expect the price to cross $100k during the bull run because we have yet to have the halving event and the bull run generally starts after it.
So if you ask for a reason why I or anyone is investing in Bitcoin even at such price points, the answer is simple, it's still profitable.