Do you see how contradicting that is? They do not have access to the internet what use would they have of bitcoin then? They wont even get to use it as a currency. How would they even buy it in the first place?
Internet is very basic in modern societies but there are people who live in remote areas and with low socioeconomic status don't have access or barely have access to Internet.
However if they want to learn, Internet is a powerful tool to help them. With modern technology, if they want to learn about it, no other better way than learning from free available resources from Internet.
I agree that people must have Internet to buy Bitcoin, use it even they can learn it offline with paper, books, handouts.
Do people still use those traditional media platforms? Probably those who do will not care about bitcoin at all.
Each market cycle, each halving, Bitcoin is mentioned a lot on traditional media platforms. It's perfect time for people to learn about Bitcoin after hearing about it for a first time. It's certainly that some or many of them will ignore what they heard and will not care about Bitcoin.