When a friend asks you about bitcoin, what's the first thing you tell them? Do you focus on the tech behind it, the investment potential, or its role in financial freedom?
Let me start by saying, after every conversation with the friend, still advise him to DYOR. It is by this you can exonerate yourself if things go south.
If I were you, I would first focus on the enticing part, which is the success possibility in Bitcoin to catch his attention. If the friend is interested, I can then proceed to furnish him with all the possible books, links and guides about Bitcoin and will still tell me to surf the internet better on it.
By this, the friend will naturally learn everything about Bitcoin without you stressing yourself too much.