There are lots of "dumb money" around the shitcoin/memecoin markets, but accumulating and HODLing Bitcoin is a safe bet.
I guess a lot of people have the fantasy of losing a shit ton of money and then recovering it slowly through hard work and stress than simply buying Bitcoin and forgetting about it. I am starting to believe some of them actually like it.
For most people it's unimaginable that you can make more money doing nothing than actively choosing coins to invest, following the news, moving money between exchanges, participating in airdrops and all that.
IMO the most important thing being able to make the right choice. People who identified bitcoin early as the superior coin made a shit ton of profit in a very safe way. You just had to buy and forget about it, spend your time somewhere else, for instance by being with your family. That's what I did and managed to avoid all the shitstorms in the space like failing coins, NFTs, exchange bankruptcies and all that.
That said, one in a million investors in the space made money by entering and exiting at the right time, for instance those who bought ETH very early, or those who sold airdropped shitcoins like BSV. There were moments where even bitcoiners had to make a choice because they were given things for free and could sell, or keep them.
I still think that for an early bitcoin investor the BCH fork was one of the most profitable events ever. If you owned a few bitcoins in late 2017, these were worth $3k a piece and you were able to get 1 BCH per coin, that even in May 2018 was trading at around $1.5k, so for every BTC bought in q3 2017, 6 months later you were getting 50% return on investment. If you waited until late 2018, each of those sold BCH would buy you half a bitcoin, so for every 2 bitcoin bought in 2017 you were getting one for free a year later! That's insane if you think about it now. Basically free $100k per every $3k invested in 2017 + additional $100k profit on your investment.
There will never be an opportunity like this one in our lives.