You are comparing different things. Apple is not an innovative company and has not been for decades. Apple is a cash cow company milking brand cultists. As you can see, all innovative adoption is coming from smaller entities. There is very little risk about adopting Bitcoin now, and as I said, it is not high-stakes. It is high-stakes to invest in the best performing asset of the last 2 decades, which is now also one of the largest asset classes in the world? Yeah right.

Maybe check your data, Bitcoin has been less volatile than most stock. The days of Bitcoin being a very volatile asset are long gone.

Looks like Ryan Cohen was waiting on the Bitcoin Conference in Las Vegas in order to announce the big purchase. Not bad at all for the first time, a cool amount to own. Two more like this and they will be at the top of the Bitcoin treasury companies. Ryan said that they are not following any strategy but their own. In any case, this is interesting and will put Bitcoin treasury strategy on the map, because Gamestop is a way more known brand than any of the existing ones. They could come up with creative ways to benefit from this good traction such as accepting BTC payments on all Gamestop shops. They would have a lot of bitcoiners supporting Gamestop by making purchases. You can't lose really. And now with the US administration involved, they could get in contact with VP Vance and tell them to remove taxes on BTC purchases, then it's on.

They don't own any IOU, or tokens. They own Bitcoin.

Why would it be difficult to follow? There is plenty of capital to go around, a lot of it is not used at all. Bitcoin is pretty cheap compared to what price it could have.

I'm pretty sure they are using 3rd party custody service because legally speaking, it's needed and so far the one that I know is bitgo, there might be others as well.

It's to mitigate the risk of security as well I think. Even exchanges uses these services.

Every time I see news like this, I think it's good that it only took 15 years for someone to invest in BTC, but honestly, I would prefer it if it took them at least another 15 years to figure it out. Why am I saying that? Well, maybe because all these investors are just hoarding BTC and will probably never use it as they should, making BTC even more expensive and also more vulnerable in the sense that they can be hacked at any moment.

I hope that as many ordinary people as possible will buy BTC, because it would mean more than if companies like this buy it.

This company is practically dead; they have no business buying bitcoins. They might as well file for Chapter 7 bankruptcy and liquidate.

I'm not gonna attempt to interpret any of those numbers in that report since I'm not a stock investor, but I think their situation is summed up by, as you have stated, "it has not yet found a new business direction".

Perhaps calling it practically dead is an exaggeration, but I don't see why a company like Gamestop in hard times doesn't use the money they are investing in Bitcoin to do market research and develop an successful product.

Buying bitcoins is something that you expect Microstrategy and Blackrock to do, not a video game company who is bleeding market share to competitors.

Nothing wrong with regular, non-finance businesses buying Bitcoins if they want to, by the way. It just signals to me that they are unserious about turning their long term revenue around - or they've already conquered the market and are focusing on reaping profits now.

At the risk of going off-topic, they should really look into B2B game server and DLC hosting.

I think it would help game studios a lot in avoiding worrying about where to host their multiplayer boxes, their "update the game" boxes and so on.

There's dozens of these servers involved for a given AAA title for load balancing purposes and the like, and also to mitigate DDoS.

GameStop has a lot of cash so they can afford to lease an appropriate data center for cheap, configure all the servers and then resell them.

Then with all those servers you can make a giant DLC store for all PC games on their websites.

So instead of video games they sell DLCs. They would have to sacrifice all their stores but I think it will be worth it.

Xbox, Playstation, Android and iOS all have their own DLC stores ran by one corpo.

They can even sell keys for cheap like G2A if they want.

But, it's up to them to decide what they want to do. Now that I mentioned it, some guy reading this post is probably going to make this startup.

It will become increasingly common for large corporations to buy up large amounts of bitcoin. They can use leverage, either financial or equity, to raise additional capital and invest in new assets (in this case, bitcoin) that will yield a return higher than the cost of the debt they have incurred. It is risky, but it can be positive in the long run. It can help improve the perception of value and impact price growth.

Who would’ve thought? From bankrupt to a Bitcoin buyer, GameStop is a rather unusual case of a company that managed to recover thanks to small investors on an internet forum. Crazy, it’s practically a story you'd see in a Hollywood movie. Now we just have to see how this and other companies buying Bitcoin at the top will perform when the bear market arrives.