From what Ive observed, when new products (like a juice brand or tech gadget) hit the market, companies typically invest in foot soldiers, influencers, and even choreographers to create buzz and spread awareness far and wide. That kind of coordinated marketing effort is something I haven't really seen with Bitcoin.
I understand that Bitcoin isnt exactly a "new product," but I still believe it requires more sensitization.
Bitcoin has been adopted very surprisingly and parabolically in an unprecedented rate in history, and many years since 2009, now its adoption can continue to expand by words of mouth very naturally.
The Bitcoin Spot ETF approvals in January 2024 and their operations many months so far have been all contributing to Bitcoin adoption and bringing more institutional investors to this market. Bitcoin will be exposed to more people very naturally and it does not need to have any marketing campaign for adoption expansion.
Additionally, if you know Bitcoin is a decentralized project and blockchain, there will be no centralized entity to pay marketing campaign operation costs. Surely it can be proposed and voted by community like using part of Bitcoin block rewards or transaction fees for it. However, if Bitcoin did not need it years ago, why do it need this initiative in 2025 when its adoption is already very good and can not be reversed.