Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

This is somehow a great news for seeing another company joining on Bitcoin investment. But what's concerning on the action they made is they let the third party platform to held their accumulated funds.

If something bad happen on that exchange all of their efforts will be wasted and their company might get affected if there's bad situation happen. Maybe better for them to consider having safe wallet to stored their funds which they hold their keys.

So hopefully they consider that later on but anyways this is good start for them and hopefully they know what they are doing on the decision they made.

It would be better if this coffee franchise, instead of investing in bitcoin, allowed its customers to buy coffee for btc, because the BTC-community has been waiting for only this for a long time.

And to be honest, this news seems "terrible" to me from the standpoint of expecting bitcoin3 as a means of payment. Look, if even "coffee shops" instead of accepting bitcoin as a means of payment invest in this financial asset, then we can't talk about any conditional "mass acceptance" of bitcoin. This is a turning point, after which bitcoin will not be used as a means of payment in retail. Now all companies \ firms and coffee shops will only invest in this asset.

Bitcoin will probably be used as a means of payment only at the level of countries and large corporations. And we will never be able to pay for a cup of coffee with bitcoin.

Yes, this is amusing to watch Bitcoin grow in such a way. Companies are no longer holding them as a long term assets but are gradually adapting to use it in a much closer sense as a real currency as well. I believe that they receive a contemporary image by providing it as a means of payment and appeal to the technological audience. Okay, most companies would still rather use it as an investment commodity than a day to day money. It is really cool to accept Bitcoin to have cappuccinos but it is relatively uncommon in most cities.

Its a nice development if we can have as many interesting companies and business establishment that will be accepting bitcoin payments, and also be investors of bitcoin at the same time, this will help in many way increase the applications and adoption of bitcoin all over the world, because the institutions and private business ownerships are accepting bitcoin, since they can also see the same with government investing on bitcoin reserve.

I wouldn't call it a big news either because Bitcoin adoption has broken a lot of barriers and has emerged as a global currency and a store of value, it has nothing to prove again so it is in the best interest of anybody, institutions or government that holds it. People and institutions that where skeptical about Bitcoin in the past are now getting in so good luck to Vanadi coffee franchise for doing the right thing, it will surely increase their brand's popularity. Most people hodl their Bitcoin for profit, part of the reason is that most businesses don't accept but  now that more retail outlets are accepting it as payments it will encourage holders to spend it rather than hodling everything.

Investing approximately $1.17 billion is huge for a food company. Although it is reported that Vanadi Coffee is going through some financial problems, the acceptance of the shareholders for the company to invest in Bitcoin shows that they have confidence in Bitcoin. Hopefully, their long-term approach towards Bitcoin investment will be profitable.

The news about Bitcoin being used as an asset or reserve by businesses seems to be coming every week.  It's good news for Bitcoin awareness and adoption.

It is very normal as I see. Bitcoin is for everyone, every companies over the world to have it in their individual portfolios or business treasuries if they realize high potentiality of Bitcoin, have strong belief in Bitcoin technology and its future, as well as enough great dedication to accumulate Bitcoin over time.

It's good idea for building up wealth for themselves individually or company scale but they must separate their capital into different parts. The investment part must be separatedly with other parts, in particular for a business, they must never let their necessary capital for business operation in Bitcoin. It's risky as they have active operation that need active money flow (in and out), that means they will not have good preparation for holding their bitcoin strong and a long time.

For very large entities I can understand that the regulations may require them to have a custodian and do it in specific ways, but for small entities I don't get it. It is very wrong, and eventually something bad will happen. They will blame the exchange for scamming or hackers for hacking, but they won't blame themselves for leaving the coins there. 

Isn't this no different from the others. By the way this is great and we will again hear and read other news updates that will move doing the same thing as this one. One thing I would like if the company is currently holding 54 BTC under the supervision of the Bit2me exchange, why not do it outside the exchange like a cold wallet.

It depends on what business has the most demand. In my area, the coffee business is very good because coffee is like a necessity for enthusiasts.