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I would say it depend on the business, but there is a big difference in investing on bitcoin and business, if you are not familiar with bitcoin, a regular person who are not tech savvy you would choose it have own business because that what you think is best, i would suggest to have both but learn about bitcoin first since you are new and how it behave, a regular person would panic if they see that the investment are down 5 percent, in the market, in short investment into crypto is just not as easy as anyone said, it also need to be study or you will lose money.
One doesn't need to be tech-savvy to become a bitcoin investor, but I agree that they need to have basic knowledge like how to choose the right wallet, how to send and receive bitcoins and where to buy without getting scammed. Other than that they don't need much knowledge, they can buy and simply hold it for years until that they reach their desired goal in terms of return and if they are passionate about knowing more about bitcoin they can always learn things in detail.
They don't need to be too tech savvy but I think they need to have a lot of knowledge related to bitcoin, basic knowledge is not enough. Because how can they hold bitcoin for years without panicking, without being tempted by Fud, Fomo...if they don't have full knowledge about bitcoin? They need to know everything about bitcoin, only then will they have enough confidence to hold it until they make a profit.
Holding may seem like a very simple task, just buy and hold, but it is much easier said than done. Therefore, anyone who wants to become a bitcoin investor needs to have full knowledge about it, especially the history of bitcoin, how to secure a wallet...not just basic knowledge such as buying, selling, sending and receiving bitcoin.