So now we can be sure that they don't sell Bitcoin they receive immediately, so it's rather positive news even though they're not first company to build BTC reserve. And since they claim they will donate 210 for every meal, i guess we'll know how many meals paid in Bitcoin and even make rough estimation how many payment on their restaurant that actually use Bitcoin.
It is a fair start and less risky, because by doing it this way they are essentially buying Bitcoin at a discounted price where the discount is equal to their net margin. For example: If they have a 20% net margin then with a $100 bill they are buying $100 worth of Bitcoin with $80. It is a safe method to dip into the reserve business. I don't think that the transactions volume would ever reach a level that could threaten the financial stability of the remaining operation simply because people tend to be diverse in their use of payment methods.
Does anyone remember when long island tea corp was renamed to long Blockchain corp?
What followed was that eventually the stock lost its sec license and was unable to trade on licensed financial markets. The company was probably dissolved and became obscure but some of the insiders were convicted of insider trading and had to pay fines.
That was a wave of shady companies or owners doing shenanigans to ride the blockchain wave. Using the word blockchain does not do anything anymore. Surely there will be cases with crypto treasuries too, but if someone invests into an unknown company because they announced a crypto treasury then the blame is entirely with that person. This is a known and common scam tactic, the only thing that changes is what they use to facilitate it.
Now under the trump admin insider trading is happening in such an a brazen way that it's extremely hard to not notice it actually. I wonder if anyone would be convicted. Surely for every election moving forward lobby interests for crypto will be huge. I could imagine them funding even local elections
There is pressure to create a large enough crypto industry so that the democrats are unable to maliciously try to shut it down when they are back in power. They oppose freedom and because of that they also oppose Bitcoin and crypto -- even though crimes involving crypto are just a drop in the ocean compared to those carried out through traditional ways. Lobbying is the way to "change the mind" of any Democrat.