That's why self-custody isn't for everyone.. while we strongly recommend using self-custody, it comes with a significant responsibility, we, as users, are fully responsible for our assets. So, it's up to each individual to decide whether they trust a large company or trust self-custody to safeguard their assets.
But personally, I still believe self-custody is best. Despite the Coldcard issue, I believe it's entirely the provider's fault for not recognizing the vulnerability sooner and addressing it before it became a problem.. however, that doesn't mean self-custody is a failure, it just means we need to be more selective in choosing what we trust.
What happened with Coldcard users are different. It's not like their practice were wrong in security, and they did everything right like many guides on how to use wallets. It's only the Coldcard wallet is crap and they had a severe security hole for hackers to exploit, and Coldcard users can not do anything.
It's only their responsibility to believe in a bad hardware wallet but as users, who know that is bad before this hack. They read reviews about Coldcard, that is good and they buy it to use.
Your opinion like "self custody isn't for everyone" is not right in this discussion. It is right in general as newbies are not people who should quickly go non custodial by themselves. They can start with exchanges, custodial wallets, then gradually shift towards self custodial wallets.