you're a marketing genius.

The rich already have their swiss bank accounts, tax consultancy services, good investment opportunities etc. Bitcoin offers nothing for them.

No problem! Bitcoin Escape^® would be for any 99%ers who want to emulate the 1%ers.

The same Switzerland which now shares account information with the United States IRS?

The Swiss bank of today isn't the Swiss bank of James Bond movies.

Easiest way to effect this is to get JayZ to rap about it.  B to the izzit.  Iss ya boy!

Actually, Bitcoin is much better tuned for the 'rich and elite' (or at least this is a philosophy that I am exploring.)

Compared to the plebs, the 1% have more options for moving money into the economy and more wealth to use and protect.  Although the 1% have access to more capable banking options and passive, if not active, support from state justice and enforcement organs, Bitcoin provides an extra level of transfer capabilities and is less likely at the system level to be upset by the caprice of quasi-democratic rule.

The plebs are almost completely dispensable from the system at this point.  Fewer and fewer plebs run clients, and as time goes by, even fewer will even have the capability.  The system can operate with a (relatively) few technocrats operating some gear and throwing some miners a bone or two from time to time.

There is still a place for the plebs to generate some momentum and watch TV shows and such, but only enough are needed on an ongoing basis to ensure that the  system cannot operate without specialized resources (specifically bandwidth.)

Hey rich dude who is doing all this work to hide money...

Buy this untraceable asset. You can even use it to buy and sell things among your friends to avoid tax events. Sell them that company at a loss for $1000 dollars, and have them give you 1M BTC on the side for it, then buy that yacht in btc, and pay the guy in BTC to avoid taxes. Have a congressmen to buy off? Don't bother with an envelope of cash, give him the slip from a fortune cookie, and let him know that the hash of it is a private key that will set him up for life. Then pay your corrupt tax attorney in BTC so he doesn't have to claim it either. Worried about storing all of your money in some off shore account. No worries, you can keep it in a thumb drive. Or better yet, a deterministic wallet seeded with the name of your favorite race horse. Watch the IRS try to seize that. Need to get some coke to keep the party going at your mansion... yeah that was the first thing we took care of (after the alpaca socks and the coffee)

Bitcoin, for people that know that fiat is for plebs.

I saw that, too, when I posted that image, but figured we could just use are imaginations.

The richest and most elite don't deal with money themselves. They have people for that. When they go places everything is usually bought for them or else they wouldn't deign to show up. They are beyond needing to show off.  Power and control is more important...  sure money is a part of achieving that but they have 'been there done that' and not something they have much to do with directly anymore. 

Those you are thinking of, no doubt, the ones you want to target, are the rich and elite wanna-be's... 
the upper middle class mostly. Those who care a lot about money and want to use it to show that they are
among the best of the best.