The thing with these early adopters is we shouldn't try and convince them to adopt Bitcoin because of what it does but why they should care about Bitcoin in general. The early adopter probably will not see an immediate benefit to offering this payment option, hell it might even be an extra cost they absolutely can't afford right now.. But they might want to adopt it because they believe in the reasons for why one should use Bitcoin and maybe in time, with enough early adopters they'll start seeing some benefits of extra customers ect..
So I guess what I'm trying to get a cross is don't focus on the financial benefit for these early adopter businesses but rather on the value of innovating their business to themselves with a potential of a benefit far off in the future..
http://www.youtube.com/watch?v=qp0HIF3SfI4i agree with you,
but i think restaurants will see a huge benefit for taking bitcoins...
look :
http://en.restoboom.com/intro?redirectUrl=home.action%26ref%3Drestomtl-top&useDefaultCategory=true#many business are willing to give 50% off simply for buying their product or service online using Groupon.
I'm sure their is some hassle involved with working with Groupon. it might actually be more of a hassle then dealing with pit-pay.