NEM has a massive fund set aside for marketing, so the potential is there. How I feel is we have 1 shot at doing something right, why should we rush it? Should the development team start spending marketing funds now while we still have features in development, or should we wait and market heavily after v1? I'd expect the latter to be more effective.

It's like spending money on an ad, "Hey, buy this car. One day it'll go 100 miles on the gallon, but right now we're still working on that feature."
I think if we pump money into marketing right now, it will mostly be targeting the "investor" type of people. The hype will cause a lot of buying pressure, causing the price to go up too fast. If the v1 features aren't rolled out in a timely manner we'll see a lot of disappointed holders, lots of complaining and we'll likely see a very slow devaluation back to pre marketing levels.

If we don't rush this, and take it slow I think this will happen. More than likely we'll see the antsy "investors" selling early, remember these are the people that are only here for the money. The development team will ninja launch features and over time we'll see a slow healthy growth in price while bringing in real USERS.